Privacy and Cookie Policy

This policy explains how the personal data of people who visit fertipower.net, write to us or use the chat assistant are processed, under Regulation (EU) 2016/679 (GDPR) and Portuguese Law no. 58/2019 of 8 August. This is a translation: in case of discrepancy, the Portuguese version prevails.

1. Data controller

Privacy contact: geral@fertipower.pt. No data protection officer has been appointed.

2. Data processed

• Emails you send us: the site has no forms. If you write to us, we process the data you send (name, email address, company, message content and any other data you choose to include).
• Chat assistant: we process the text you type in the conversation and the technical data of the request (IP address, date and time), only for as long as needed to generate the answer.
• Hosting technical logs: when you visit the site, the hosting provider (Cloudflare) automatically processes technical data such as IP address, date and time of the request, requested page and browser type, to deliver the pages and protect the site against abuse.
• Audience measurement (only with your consent): if you click "Accept" in the cookie notice, the following is sent to Metricool for each page you visit: the page address (without parameters), the address of the page you came from (without parameters), the width and height of the browser window and the Fertipower account identifier at Metricool. As with any request on the Internet, Metricool also receives your IP address, the date and time and the browser type. See section 8.

Providing your data is optional. Without an email address we cannot reply to you.

3. Purposes and legal bases

• Answering your emails (information, quotes): pre-contractual steps at your request (Art. 6(1)(b) GDPR) or our legitimate interest in replying to people who contact us (Art. 6(1)(f)).
• Chat assistant: legitimate interest in providing quick information about the company and the products (Art. 6(1)(f) GDPR).
• Site security and operation (technical logs): legitimate interest in keeping the site available and secure (Art. 6(1)(f) GDPR).
• YouTube videos: your consent, given by clicking the play button (Art. 6(1)(a) GDPR). See section 8.
• Audience measurement (knowing how many visits the site receives, which pages are viewed and where visitors come from): your consent, given by clicking "Accept" in the cookie notice (Art. 6(1)(a) GDPR). See section 8.

4. Retention

• Emails: up to 24 months after the last contact; 10 years if they lead to a business relationship or a legal obligation requires it (for example accounting and contractual documents).
• Chat assistant: FERTIPOWER, S.A. does not keep the conversations. Messages are processed in the service's memory and deleted once the answer has been generated.
• Hosting technical logs: FERTIPOWER, S.A. neither consults nor keeps these logs. Cloudflare keeps them for a short period defined by its security policy.
• Audience measurement: the data is kept by Metricool in the FERTIPOWER, S.A. account, as visit statistics, for the period set by Metricool's privacy policy and, at most, for as long as FERTIPOWER, S.A. keeps that account. FERTIPOWER, S.A. does not combine it with other data and does not use it to identify visitors.

5. Recipients and transfers

• Cloudflare, Inc. (United States) hosts the site and provides the artificial-intelligence service that runs the chat assistant (Workers AI). It acts as processor. Under its policy, it does not use the content of conversations to train its models. Data may be processed outside the European Union: Cloudflare, Inc. is certified under the EU-US Data Privacy Framework and its data processing agreement includes the standard contractual clauses approved by the European Commission.
• Metricool Software, S.L. (Spain, European Union) provides the audience-measurement tool, only for visitors who clicked "Accept". It acts as processor. See Metricool's privacy policy.
• The email hosting provider of FERTIPOWER, S.A., currently Hostinger International Ltd. (EU), which hosts the mailbox you write to, as processor.
• Authorities, courts or the company's advisers, only where a legal obligation or the defence of a right requires it.

We do not sell or share personal data with third parties for marketing purposes.

6. Chat assistant (artificial intelligence)

The assistant available on the site is an artificial-intelligence system, not a person. It is identified as such at the start of the conversation. Its answers are generated automatically from the company's public information; they may contain errors and do not replace the technical data sheet, the label or a reply by email.

The conversation stays only in your browser, in session storage (sessionStorage), and is deleted when you close the tab or click “New conversation”. The IP address is used only to limit abuse (number of requests per minute) and is not kept by FERTIPOWER, S.A.

Please do not type sensitive data (for example health or banking data) or personal data about other people into the conversation. For requests that need follow-up, write to geral@fertipower.pt.

7. Your rights

You may at any time exercise your rights of access, rectification, erasure, restriction of processing and portability by writing to geral@fertipower.pt.

Right to object: where processing is based on our legitimate interest, you may object to it at any time, on grounds relating to your particular situation, at the same address.

You may withdraw the consent given for audience measurement at any time by clicking "Manage cookies" in the footer and then "Reject": from then on, nothing more is sent to Metricool. This does not affect the lawfulness of earlier processing.

You may withdraw the consent given for video playback at any time; this does not affect the lawfulness of earlier processing. This consent applies only to the video you clicked and is not remembered: when you reload or leave the page, the video is no longer loaded. To delete anything Google may have stored, clear the data for youtube-nocookie.com in your browser.

You also have the right to lodge a complaint with the Portuguese data protection authority, Comissão Nacional de Proteção de Dados (CNPD), Av. D. Carlos I, 134, 1.º, 1200-651 Lisboa, www.cnpd.pt.

No automated decisions with legal effects and no profiling take place.

8. Cookies and third-party requests

This site sets no cookies and uses no advertising tools. It uses the browser storage that is strictly necessary for the service you request and, only with your consent, an audience-measurement tool (Metricool), described below.

Strictly necessary storage:

• fp-chat (session storage, sessionStorage): keeps your conversation with the assistant while the tab is open, so that it is not lost when you change page. It is only created if you use the assistant and is deleted when you close the tab or click "New conversation".
• fp-consent (local storage, localStorage): records your choice in the cookie notice ("Accept" or "Reject") and its date, so that the notice is not shown on every page. It is kept for 6 months; after that, the notice is shown again.

This storage does not require consent because it is strictly necessary to provide the service you explicitly request (Article 5(3) of Directive 2002/58/EC and Article 5(2)(b) of Portuguese Law No. 41/2004 of 18 August). To the extent that it involves personal data, the related processing is based on our legitimate interest in operating the site (Article 6(1)(f) GDPR). Neither of these two items is sent to third parties.

On your first visit a notice is shown with two equivalent buttons, "Accept" and "Reject". You can change your mind at any time with the "Manage cookies" link in the footer of every page. Your choice is kept for 6 months; after that, the notice is shown again. A choice made before 14 November 2026, when the site had no audience measurement, does not count as consent: the notice has been shown again to all visitors.

Audience measurement (Metricool). It is only activated after you click "Accept". From then on, for each page you visit, your browser sends a request to the tracker.metricool.com server of Metricool Software, S.L. (Spain), with the data listed in section 2. This request is made without cookies: the site does not read or store any information in your browser for this purpose, and no Metricool program (script) is loaded. The data is used only to produce visit statistics for the site. If you click "Reject", or until you make a choice, nothing is sent to Metricool. Measurement is subject to your consent, under Article 5 of Portuguese Law No. 41/2004 of 18 August and Article 6(1)(a) GDPR.

The only third-party requests are the following:

• Metricool (audience measurement): only after you click "Accept", as described above.
• Cloudflare (hosting and assistant): on every visit, technical security logs (see sections 2 and 5).
• YouTube videos: preview images are hosted on this site. A video is loaded from youtube-nocookie.com only after you click the play button. From then on, Google Ireland Limited (YouTube) may process data and store information in your browser under Google's privacy policy.
• Share buttons (Facebook, WhatsApp, LinkedIn, X): plain links. Nothing is sent to those networks before you click.

9. Changes

This policy may be updated. The version in force is always the one published on this page.

Last updated: 14.11.2026